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	<title>Multifamily Revenue Management &#187; small</title>
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	<link>http://www.multifamilyrevenue.com</link>
	<description>An Insider&#039;s Guide to Revenue Management and Yield Optimization in the Apartment Industry</description>
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		<title>Does RM Work?  AMLI Case Study</title>
		<link>http://www.multifamilyrevenue.com/2008/does-rm-work-amli-case-study/</link>
		<comments>http://www.multifamilyrevenue.com/2008/does-rm-work-amli-case-study/#comments</comments>
		<pubDate>Fri, 03 Oct 2008 02:47:09 +0000</pubDate>
		<dc:creator>Conor Lee</dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[REITs]]></category>
		<category><![CDATA[aim]]></category>
		<category><![CDATA[amli]]></category>
		<category><![CDATA[does it work]]></category>
		<category><![CDATA[small]]></category>

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		<description><![CDATA[Does revenue management work?  Steve Small of AMLI says yes.  At the 2008 AIM Conference, AMLI Executive Vice President Steve Small presented a case study of the impact of revenue management on  AMLI’s NOI growth performance relative to its REIT peers.  (Data was taken prior to the company’s purchase by Morgan Stanley.) According to a [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_128" class="wp-caption aligncenter" style="width: 310px"><span style="font-family: arial,helvetica,sans-serif;"><a href="http://www.multifamilyrevenue.com/wp-content/uploads/2008/10/steve_small_amli.jpeg"><img class="size-medium wp-image-128" title="steve_small_amli" src="http://www.multifamilyrevenue.com/wp-content/uploads/2008/10/steve_small_amli-300x225.jpg" alt="Steve Small, Executive Vice President, AMLI Residential" width="300" height="225" /></a></span><p class="wp-caption-text">Steve Small, Executive Vice President, AMLI Residential</p></div>
<p><span style="font-family: arial,helvetica,sans-serif;">Does revenue management work?  Steve Small of AMLI says yes.  At the 2008 AIM Conference, AMLI Executive Vice President Steve Small presented a case study of the impact of revenue management on  AMLI’s NOI growth performance relative to its REIT peers.  (Data was taken prior to the company’s purchase by Morgan Stanley.)</span></p>
<ul>
<li><span style="font-family: arial,helvetica,sans-serif;">According to a Wachovia Securities study performed annually, in 2000 AMLI ranked ninth among its peers in revenue growth.  After implementing revenue management and other optimization techniques it ranked first in the REIT peer group from 2003 until the company went private in 2006.</span></li>
</ul>
<ul>
<li><span style="font-family: arial,helvetica,sans-serif;">At the same conference, Small presented a 2006-2007 analysis of AMLI’s NOI growth by market relative to the NCREIF index.   AMLI outperformed the NCREIF index in every one of its markets by 30 to 105 basis points of NOI growth during the period of the second quarter of 2006 through the first quarter of 2007.  AMLI’s markets were:  Atlanta, Austin, Chicago, Dallas, Denver, Florida, Houston, Kansas, New Jersey, Seattle and Southern California.<a href="http://www.multifamilyrevenue.com/wp-content/uploads/2008/10/steve-small-presentation-aim-2008.jpg"><img class="aligncenter size-medium wp-image-130" title="steve-small-presentation-aim-2008" src="http://www.multifamilyrevenue.com/wp-content/uploads/2008/10/steve-small-presentation-aim-2008-300x225.jpg" alt="" width="300" height="225" /></a></span></li>
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<p><span style="font-family: arial,helvetica,sans-serif;">The complete slide presentation may be found online on the <a title="AIM Conference Presentation on Revenue Management" href="http://www.apartmentinternetmarketing.com/resource-library/slides/?action=view&amp;id=25" target="_blank">AIM Conference site</a>.</span></p>
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