Making residents stick, creating submarkets of one and the ability to avoid getting too far out over your skis. Since posting the first MFR.com Interview last summer, we’ve collectively gained a lot of insight into how revenue management is changing the multifamily industry.
Posted in Featured, Q&A With Executives, REITs, User Experiences | Also tagged "rental rates", apartment technology, Colonial, davidoff, electronic renewals, multifamily revenue management, pushing rents, revenue management, revenue management in downturn, revenue management system, Rich Hughes, UDR |
Worried about raising your rents in the face of that “double-dip” recession that’s lurking around the corner? Don’t tell that to the executive team at Colonial Properties Trust. In a 2Q 2010 conference call that provided plenty of nuggets for apartment pricing professionals to chew on, the company reported that it pushed collective rents by [...]
Posted in Case Studies, Featured, REITs | Also tagged Colonial, Colonial Properties Trust, conference, downturn, earnings release, increase, multifamily revenue management, optimization, pricing, pushing rents, revenue management, revenue management system, Richmond |
Editor’s Note: With this column, I begin my tenure as executive editor at MultifamilyRevenue.com. Given my background covering technology in the apartment industry, I couldn’t be more thrilled to take on this new role. Feel free to check out my bio here. My goal is to expand MultifamilyRevenue.com’s role as the go-to source for information [...]
Can a systemic approach to revenue management improve performance in a declining apartment rental market? Colonial Properties Trust’s experience says yes – with some caveats. Colonial Properties Trust has 119 multifamily properties with about 32,000 units. The average rent across their portfolio is $803, and the properties average 15 years old. Colonial Properties Trust uses [...]
