Worried about raising your rents in the face of that “double-dip” recession that’s lurking around the corner? Don’t tell that to the executive team at Colonial Properties Trust.
In a 2Q 2010 conference call that provided plenty of nuggets for apartment pricing professionals to chew on, the company reported that it pushed collective rents by 5.6 [...]
Tag Archives: reit
What Double Dip? Colonial Pushes Richmond Rents 14 Percent.
A Salve for the Recession: Revenue Management in the Apartment Industry
Editor’s Note: With this column, I begin my tenure as executive editor at MultifamilyRevenue.com. Given my background covering technology in the apartment industry, I couldn’t be more thrilled to take on this new role. Feel free to check out my bio here.
My goal is to expand MultifamilyRevenue.com’s role as the go-to source for information on [...]
Posted in Case Studies, Featured, REITs Also tagged downturn, effectiveness, performance, recession, revenue management 2 Comments
Colonial Properties Trust – Gaining value from its Revenue Management System
Can a systemic approach to revenue management improve performance in a declining apartment rental market? Colonial Properties Trust’s experience says yes – with some caveats.
Colonial Properties Trust has 119 multifamily properties with about 32,000 units. The average rent across their portfolio is $803, and the properties average 15 years old. Colonial Properties Trust uses [...]
Posted in Miscellaneous Also tagged Colonial, declining, market, pilot, results, revenue management Leave a comment
RM part of Mid-America’s Q2 2008 Improvement
“How much can a revenue management system improve net yield in an apartment company?”
For years observers have asked that question, only to realize that there is no way to isolate the effects of a single initiative in a world where a multitude of factors impact a company’s decisions on a daily basis.
Industry executives [...]
