Tag Archives: pushing rents

The MFR.com Interview: Waterton Residential’s Barney Pullam

By Joe Bousquin | March 22, 2011

With the spring lease up season upon us, MFR.com was lucky enough to huddle with Waterton Residential’s Barney Pullam. With 15,000 units in markets from Washington, D.C. to Southern California, and the core of his portfolio in Chicago, he’s got a balanced, diversified view on what’s happening with rents now, and how revenue management tools [...]

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As 2011 Unfolds, RevMan Adopters Abound

By Joe Bousquin | February 21, 2011

It’s hard to imagine a better scenario in the apartment business than the one that’s lining up right now. With the initial wave of 80 million Gen Yers getting ready to rent their first apartments, the national zeitgeist has also shifted decidedly away from homeownership. Mid-career Americans who didn’t get in before – or have [...]

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Your RevMan Story Suggestions for 2011

By Joe Bousquin | January 31, 2011

Making residents stick, creating submarkets of one and the ability to avoid getting too far out over your skis. Since posting the first MFR.com Interview last summer, we’ve collectively gained a lot of insight into how revenue management is changing the multifamily industry.

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Pricing Power in the Age of the Sticky Resident: The MFR Interview with Mike Lacy, UDR’s New Director of Revenue

By Joe Bousquin | January 24, 2011

As one of the largest and most tech-savvy operators in the multifamily business, it’s no surprise that Highlands Ranch, Colo.-based UDR is a big proponent of revenue management. The REIT turned heads in apartment world last year when it announced impressive results from its online lease renewal platform, which offered existing residents time-sensitive incentives to [...]

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