Everyone wants to attract more renters in the door. Is the right strategy to discount rent pricing or to spend more to stimulate awareness and drive traffic? Should we spend more in advertising to get more renters at today’s rent? Is discounting as effective as changing the presentation of rent and fees? How do you [...]
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Integrating Revenue Management and Property Marketing
Posted in Advanced/Expert, Conferences Also tagged 360i, Geraghty, integration, marketing, revenue management Leave a comment
Does RM Work? AMLI Case Study
Does revenue management work? Steve Small of AMLI says yes. At the 2008 AIM Conference, AMLI Executive Vice President Steve Small presented a case study of the impact of revenue management on AMLI’s NOI growth performance relative to its REIT peers. (Data was taken prior to the company’s purchase by Morgan Stanley.)
According to a Wachovia [...]
