The ARM Apartment Revenue Management Conference concluded yesterday as a resounding success. On behalf of the NAA and Joshua Tree Conference Group, we’d like to thank all of the sponsors, attendees, and speakers for helping to make the best multifamily revenue management event in the business even better. Your contributions make ARM a continued success, and we look forward to seeing you again at ARM in 2013.

Thank you!

Just enjoyed an AWESOME keynote on revenue management in the hotel industry from ARM keynote speaker and Omni Hotels & Resorts corporate director of revenue management Brenda Gordon. See below for Brenda’s ARM presentation.

2012 Apartment Revenue Management Conference Brenda Gordon

It’s almost here… the 2012 Apartment Revenue Management Conference kicks off just a few hours from now with two killer opening sessions: The Psychology of Price followed by Out of the Box: Revenue Management and Lease Up. We’ll be here at the Omni Hotel Dallas for the next three days covering all things revenue management, and wrapping up Wednesday with our Wild Card session on ancillary revenue, where one lucky ARM attendee with the coolest new ancillary revenue idea as decided by our panel of judges will walk home with a brand new iPad. Email your ideas in advance to chris@linnelltaylor.com and best of luck! (iPad courtesy of Aeris Properties).

There’s one ARM Conference attendee who isn’t worried about booking a last minute hotel room for the 2012 Apartment Revenue Management Conference Oct. 15-17 at the Omni Hotel Dallas.  We’re pleased to announce that Joshua Taylor, Marketing Director for Draper & Kramer, is the winner of our ARM Omni Hotel Dallas comp sweepstakes. As our winner, Taylor will receive a complimentary hotel suite for the duration of the conference. Interested in joining Taylor and other attendees in accessing the multifamily industry’s best networking and educational sessions on revenue management strategy, tactics, and disciplines? There’s still time left to register for ARM and put the premiums and power back into your revenue management platform. We hope to see you there!

With the 2012 Apartment Revenue Management Conference quickly approaching, there’s never been a better time to register and lock in your access to premium revenue management strategies, tactics, and insights from multifamily pricing pros and beyond.

The trade media is already amping up some of the fantastic speakers and topics that will be highlighted at ARM. Case in point: this exclusive interview with ARM keynote speaker Brenda Gordon over at MultifamilyBiz.com. While you’re there, check out also this article on how operators are using revenue management as a tactical tool during acquisitions, renovations, and dispositions. New applications for revenue management are developing every day, and the ability of systems to positively hit the bottom line across all multifamily business units is becoming a reality.

Whether you’re leasing up, extending into new product niches like student and affordable housing, or trying to push renewals, the ARM conference is delivering bleeding edge tactics for powering your operational and strategic decision-making to the next level.

Don’t miss out. Register today for ARM, the premiere multifamily revenue management event.

So you’ve waited for the right offer at the right time, now here it is: the chance to win a free hotel stay in a suite at the Omni Hotel Dallas October 15-17 during the 2012 Apartment Revenue Management Conference. All conference attendees who register between Tuesday, September 21 and Friday, September 24 will be entered into a drawing, and one registrant selected at random will win a stay in a comp’d Omni suite.

At the conference, you’ll hear from Omni Hotels and Resorts corporate Director of Revenue Management, Brenda Gordon, who will pinpoint the parallels between hotel and apartment revenue management from booking curves to average daily rate to the opportunity for an industry standardized measurement of revenue management performance.

Don’t miss out on THE event focusing on multifamily revenue management, and this week’s special opportunity to attend the show with your lodging budget on us (minibar and room services charges not included). Register for the Apartment Revenue Management Conference today, or at least by Friday, September 21. We’ll announce the grand prizewinner back here next week.

I’ve been locked out of couple of things in life, most notably the 2011 Stanley Cup Playoffs but more importantly the flight and hotel reservations for my 1st wedding anniversary in Hawaii–ouch. Both instances involved easy transactions from sellers working revenue management systems to best serve their consumer clientele (yep, dynamic pricing has hit sports, big time). Both instances also involved total, complete, utter human failure: I waited until the very last minute to make reservations, and both times I was priced out way out of my league. The lesson–particularly for everyone coming to the Apartment Revenue Management Conference October 15-17 at the Omni Hotel in Dallas–is to book early.

In fact, two important cut-off dates are right around the corner. The conference hotel block at the Omni still has awesome rooms available at the discount rate of $209 per night, but only until September 21st or when sold out. As conference attendence ramps up, a critical registration date is coming up as well: the discounted registration rate is good only until September 25. After that, you’re ponying up an extra $100.

Be sure to register, book your hotel, and lock yourself in for the Apartment Revenue Management Conference today.

The savings and peace of mind that you’re all set for the show really is worth the effort. Just ask my wife.

Fans of the Apartment Revenue Management LinkedIn group probably already recognize the newly developing idea of merchandising and how consumer purchasing psychology might be integrated into revenue management. For those looking for an interesting read, this Atlantic article posted to the LinkedIn site by Donald Davidoff reveals how consumers respond psychologically to merchandising and the visual positioning of price. “This is your brain on shopping,” begins Atlantic senior editor Derek Thompson in his article The 11 Ways That Consumers Are Hopeless at Math, “and it’s not very smart.”

Sure we’re all familiar with the whole $3.99 instead of $4.00 gambit, or that people are more happy with getting something extra for “free” than getting the same thing for less—but can these strategies for anchoring consumer expectations translate into the apartment sector? And if so (even better yet), can we leverage the dependability of apartment merchandising into the mathematics of our pricing systems?

To answer the question, the Apartment Revenue Management Conference to be held October 15-17 at the Omni Hotel in Dallas has enlisted Davidoff and Bozzuto Management president Julie Smith to present on The Psychology of Price as the kick-off session to this year’s programming. That’s right, one of the godfathers of rev man and one of multifamily’s top marketing and management mavens will take one of the deepest looks yet into the apartment prospect’s mind, and determine if and how we position the sale of our apartments can better influence our optimization of rents.

Don’t miss out on The Psychology of Price and 11 other revenue management, pricing, marketing, and ancillary services sessions—not to mention two-and-a-half days of world-class multifamily networking—at the 2012 Apartment Revenue Management Conference. In fact, register before Sept. 24 and save $100 on registration. That’s no mind game, that’s just easy math.

The Omni Dallas Hotel will host the 2012 Apartment Revenue Management Conference.

It’s awesome.

The 2012 Apartment Revenue Management Conference will be held October 15-17 at the newly reopened Omni Hotel in Dallas, and early reconnaissance trips indicate this joint is over the top. In fact, NAA conference producers and planners got a sneak peak at the Omni during in early August and can’t wait to host conference attendees at the luxury hotel this fall.

What’s so special about the Omni? Well, disregarding the fact that stars of the 1980’s prime time soap “Dallas” (including Larry Hagman and Linda Gray) cut the ribbon to the recently remodeled, 1,001 room hotel built to be LEED Gold Certified, the Omni offers guests a great downtown Dallas location, and 110,000 square feet of state of the art meeting space, including fully wired (and wireless) meeting rooms decked out with art from Dallas’s best.

Hungry? Well you will be after two-and-half days of some of the best revenue management education and networking available, and the Omni delivers with Bob’s Steak & Chop House, the innovative farm-to-market 3-meal-a-day restaurant Texas Spice, the interactive Owner’s Box sports bar and Omni’s gourmet coffee shop Morsel’s. And if you get really amped up from the avalanche of content coming at this year’s conference, unwind at the full-service Mokara Salon and Spa on the 4^th floor of the hotel.

The discounted room rate for the conference is $209 per night until September 21, 2012 or until sold out. Please book rooms by calling Omni at 1-888-444-OMNI and request the “Apartment Revenue Management Conference” rate or use this link for direct online booking. Just make sure to book early: the Omni Hotel Group is a veteran proponent and user of revenue management technology for both individual guests and groups.

And don’t forget to register for the 2012 Apartment Revenue Management Conference. We’ll look forward to seeing you at the Omni in October!

We know you have been waiting in anticipation for the 2012 Apartment Revenue Management Conference session announcements (we have the Facebook posts to prove it). And today, we are happy to oblige.

We have been working hard to bring together another spectacular round of educational, presentations designed to get you thinking outside of the proverbial pricing box and into a mindset focused on innovative, strategic and effective pricing tactics. Whether you are an operations executive, pricing manager, analyst, investor, asset manager, revenue management newbie or still deciding if revenue management is right for your organization, the 2012 Apartment Revenue Management Conference delivers two-and-a-half days of the impactful, thought-provoking and leading-edge strategies you have been seeking.

Just check out this year’s session line up:

• Out of the Box – Revenue Management and Lease-up
• Pricing & Pop – Asset Repositions and Dispositions
• Extending Revenue Management to Non-Conventional Multifamily
• Revenue Management and the Institutional Investor
• Renewal Best Practices 2013
• Career Development: Highest and Best Use of the Revenue Analyst
• New Revenue Management Products, Services and Companies
• Matching Amenities: Micro Supply to Micro Demand
• Predictive Analytics and Business Intelligence
• The Psychology of Price
• Wild Card: Ancillary Revenue Programs
• Implementation and Culture Change

This year the 2^nd annual conference, presented by The National Apartment Association and Joshua Tree Conference Group, will be held at the brand new Omni Hotel Dallas, October 15-17^th – it’s the sound investment that will yield only great results. Register before September 24^th and save $100!