A recent article appeared in units Magazine, the National Apartment Association’s trade publication highlighting the Laramar Group’s Pricing Manager Patty Garver. Garver is the corporate executive overseeing rental pricing on the 30,000-unit, 20-market portfolio. According to units, each week, Garver calls and incorporates community managers on pricing decisions by confirming the accuracy of the program [...]
Category Archives: REITs
Laramar’s Patty Garver – Leading by Facilitating
Also posted in Advanced/Expert, Miscellaneous, Presentations Tagged Laramar Group, National Apartment Association, property manager, UNITS magazine Leave a comment
Wall Street Perspective on Revenue Management
Rich Anderson, Senior Equity Analyst at BMO Capital Markets once sarcastically asked Camden Property Trust CEO Ric Campo if Camden execs kneeled and bowed to the revenue management terminal each morning. (Don’t take our word for it, the exact exchange is quoted below.) Since then, Anderson hasn’t lost his humorous edge, but he has come [...]
Also posted in Advanced/Expert, Case Studies, Presentations Tagged analyst, bmo, report, wall street Leave a comment
Does RM Work? AMLI Case Study
Does revenue management work? Steve Small of AMLI says yes. At the 2008 AIM Conference, AMLI Executive Vice President Steve Small presented a case study of the impact of revenue management on AMLI’s NOI growth performance relative to its REIT peers. (Data was taken prior to the company’s purchase by Morgan Stanley.) According to a [...]
Revenue Management and Price Volatility
Analysts and apartment industry executives periodically question the impact of revenue management on the frequency of rental price changes. Does revenue management add price volatility? Or does it tend to smooth out pricing changes that humans make? Rent price volatility is considered a negative by those seeking predictable price forecasts and budgets. We worry that [...]
