Using revenue-management programs to optimize rental rates is not a new concept, but perhaps not enough attention has been paid to the experts who make it work in the real world. The November issue of UNITS magazine will feature an article profiling the Laramar Group and how it uses a pricing manager whose daily duties [...]
Is revenue management just a “black box?” Have the technical challenges been solved in creating a software that can optimize the rent yield in apartment communities? What’s the math behind revenue management? A new technical white paper answers these questions and many more. In a recently published white paper, “The Implementation of an Apartment Dynamic [...]
Can a systemic approach to revenue management improve performance in a declining apartment rental market? Colonial Properties Trust’s experience says yes – with some caveats. Colonial Properties Trust has 119 multifamily properties with about 32,000 units. The average rent across their portfolio is $803, and the properties average 15 years old. Colonial Properties Trust uses [...]
We recently interviewed the executives in operations, pricing, and revenue management from Carmel Partners, Home Properties, Equity Residential, Colonial Property Trust, and Archstone. All of their companies had been using the Rainmaker LRO revenue management system across all of or a portion of their portfolios for more than a year. We asked each of them, [...]
