The AIM 2010 Conference theme – Many Marketing Channels: One Goal – reflects the needs of owner/managers and their service providers to master many channels to drive and validate their impact on net operating income. AIM 2010 will feature cutting-edge business education designed to help simplify using multiple marketing channels to achieve a targeted ROI [...]
A recent article appeared in units Magazine, the National Apartment Association’s trade publication highlighting the Laramar Group’s Pricing Manager Patty Garver. Garver is the corporate executive overseeing rental pricing on the 30,000-unit, 20-market portfolio. According to units, each week, Garver calls and incorporates community managers on pricing decisions by confirming the accuracy of the program [...]
As multifamily investors and operators, we are constantly investigating pricing strategies to find the best and most efficient ways to achieve consistent returns. But what about owners who use multiple fee managers in different markets? The folks at New York-based Abacus Capital Group addressed their need for a pricing strategy across operating platforms by deploying [...]
Automated Lease-Rent Pricing Solution Takes Guess Work, Emotion Out of Price Setting Atlanta, GA (PRWEB) November 3, 2009 — Every company is addressing the current market challenges differently; some more aggressively and successfully than others. In late 2008, Lincoln Property Company decided to test a new price setting process to see if it could improve [...]
