Category Archives: Advanced/Expert

Revenue Manager Q & A: AMLI’s Rich Hughes, Part 2

The following is Part 2 of our Q & A with AMLI’s Rich Hughes, where we talked about revenue management career paths within multifamily, the adoption of yield management in the current environment and how revenue management principles are slowly but surely changing key metrics for the apartment industry. You can read Part 1 here.
MultifamilyRevenue.com: [...]

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New White Paper: Archstone Test Shows 1.5% Revenue Increase

Press Release:
New White Paper: Archstone Test Shows 1.5% Revenue Increase from Call Center’s Capture of Incremental Leads

Revenue gains in 40-community trial validated by international independent consulting firm

Also posted in Case Studies, Presentations, User Experiences | Leave a comment

Laramar’s Patty Garver – Leading by Facilitating

A recent article appeared in units Magazine, the National Apartment Association’s trade publication highlighting the Laramar Group’s Pricing Manager Patty Garver. Garver is the corporate executive overseeing rental pricing on the 30,000-unit, 20-market portfolio.
According to units, each week, Garver calls and incorporates community managers on pricing decisions by confirming the accuracy of the program data [...]

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Integrating Revenue Management and Property Marketing

Everyone wants to attract more renters in the door.  Is the right strategy to discount rent pricing or to spend more to stimulate awareness and drive traffic? Should we spend more in advertising to get more renters at today’s rent?  Is discounting as effective as changing the presentation of rent and fees?  How do you [...]

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