Press Release:
New White Paper: Archstone Test Shows 1.5% Revenue Increase from Call Center’s Capture of Incremental Leads
Revenue gains in 40-community trial validated by international independent consulting firm
Category Archives: Advanced/Expert
New White Paper: Archstone Test Shows 1.5% Revenue Increase
Also posted in Case Studies, Presentations, User Experiences Leave a comment
Laramar’s Patty Garver – Leading by Facilitating
A recent article appeared in units Magazine, the National Apartment Association’s trade publication highlighting the Laramar Group’s Pricing Manager Patty Garver. Garver is the corporate executive overseeing rental pricing on the 30,000-unit, 20-market portfolio.
According to units, each week, Garver calls and incorporates community managers on pricing decisions by confirming the accuracy of the program data [...]
Also posted in Miscellaneous, Presentations, REITs Tagged Laramar Group, National Apartment Association, property manager, UNITS magazine Leave a comment
Integrating Revenue Management and Property Marketing
Everyone wants to attract more renters in the door. Is the right strategy to discount rent pricing or to spend more to stimulate awareness and drive traffic? Should we spend more in advertising to get more renters at today’s rent? Is discounting as effective as changing the presentation of rent and fees? How do you [...]
Also posted in Conferences Tagged 360i, aim, Geraghty, integration, marketing, revenue management Leave a comment
Marketing and Revenue Management from a Lodging Perspective
Multifamily operators benefit from the experiences of revenue management users in other industries. Lodging, in particular, is a similar enough business that both the parallels and the differences are readily obvious, and don’t take away from gaining deeper insights into a statistical approach to pricing and demand management.
Below are selected videos taken from a presentation [...]
Also posted in Case Studies, Featured, Presentations, User Experiences, Videos 1 Comment
