If you still need evidence of how revenue management can help stop the bleeding in a falling market, or get you to the top faster in a rising one, listen to the tete-a-tete between Archstone’s Donald Davidoff and RealPage’s Janine Steiner Jovanovic during the Multifamily Executive Virtual Conference.
The two multifamily revenue management mavens outlined how [...]
Category Archives: Conferences
RevMan in the Recession: Listen to Davidoff and Steiner Jovanovic
Also posted in Case Studies, Presentations, User Experiences Tagged audio, conference, davidoff, jovanovic, mfe, recording, steiner, virtual Leave a comment
Integrating Revenue Management and Property Marketing
Everyone wants to attract more renters in the door. Is the right strategy to discount rent pricing or to spend more to stimulate awareness and drive traffic? Should we spend more in advertising to get more renters at today’s rent? Is discounting as effective as changing the presentation of rent and fees? How do you [...]
Also posted in Advanced/Expert Tagged 360i, aim, Geraghty, integration, marketing, revenue management Leave a comment
