“How much can a revenue management system improve net yield in an apartment company?” For years observers have asked that question, only to realize that there is no way to isolate the effects of a single initiative in a world where a multitude of factors impact a company’s decisions on a daily basis. Industry executives [...]
Category Archives: Case Studies
Revenue Management – Lessons from the hotel industry
This is a wonderful presentation from Kathleen Reidenbach of Kimpton Hotels on revenue management and marketing in the hotel business, and the many lessons that multifamily can learn from their experiences. It was given at AIM 2008, Apartment Internet Marketing Conference in Scottsdale, Arizona.
