Category Archives: Case Studies

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Does RM Work? AMLI Case Study – 5 Short Videos

By Steve Lefkovits | October 19, 2008

In a previous post, we gave a short summary of some highlights from Steve Small’s presentation on yield optimization to the April 2008 Apartment Internet Marketing Conference.  Steve is an Executive Vice President at AMLI Residential.  Steve and AMLI were among the early pioneers (and beneficiaries) of revenue management in the apartment industry.  Below are [...]

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Wall Street Perspective on Revenue Management

By Steve Lefkovits | October 12, 2008

Rich Anderson, Senior Equity Analyst at BMO Capital Markets once sarcastically asked Camden Property Trust CEO Ric Campo if Camden execs kneeled and bowed to the revenue management terminal each morning.  (Don’t take our word for it, the exact exchange is quoted below.) Since then, Anderson hasn’t lost his humorous edge, but he has come [...]

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Does RM Work? AMLI Case Study

By Conor Lee | October 2, 2008

Does revenue management work?  Steve Small of AMLI says yes.  At the 2008 AIM Conference, AMLI Executive Vice President Steve Small presented a case study of the impact of revenue management on  AMLI’s NOI growth performance relative to its REIT peers.  (Data was taken prior to the company’s purchase by Morgan Stanley.) According to a [...]

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Revenue Management and Price Volatility

By Steve Lefkovits | September 18, 2008

Analysts and apartment industry executives periodically question the impact of revenue management on the frequency of rental price changes. Does revenue management add price volatility? Or does it tend to smooth out pricing changes that humans make? Rent price volatility is considered a negative by those seeking predictable price forecasts and budgets. We worry that [...]

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