Category Archives: Case Studies

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Wall Street Perspective on Revenue Management

Rich Anderson, Senior Equity Analyst at BMO Capital Markets once sarcastically asked Camden Property Trust CEO Ric Campo if Camden execs kneeled and bowed to the revenue management terminal each morning.  (Don’t take our word for it, the exact exchange is quoted below.) Since then, Anderson hasn’t lost his humorous edge, but he has come [...]

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Does RM Work? AMLI Case Study

Does revenue management work?  Steve Small of AMLI says yes.  At the 2008 AIM Conference, AMLI Executive Vice President Steve Small presented a case study of the impact of revenue management on  AMLI’s NOI growth performance relative to its REIT peers.  (Data was taken prior to the company’s purchase by Morgan Stanley.) According to a [...]

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Revenue Management and Price Volatility

Analysts and apartment industry executives periodically question the impact of revenue management on the frequency of rental price changes. Does revenue management add price volatility? Or does it tend to smooth out pricing changes that humans make? Rent price volatility is considered a negative by those seeking predictable price forecasts and budgets. We worry that [...]

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RM part of Mid-America’s Q2 2008 Improvement

“How much can a revenue management system improve net yield in an apartment company?” For years observers have asked that question, only to realize that there is no way to isolate the effects of a single initiative in a world where a multitude of factors impact a company’s decisions on a daily basis. Industry executives [...]

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