Category Archives: Case Studies

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Growing Up RevMan: An Accidental History

It’s always easier to see the big picture from 30,000 feet. For those of you looking for some great background on RevMan technology and how it evolved before making its entrance into multifamily, check out this interesting and easy-to-read article co-authored by RevMan guru Robert G. Cross. Cross, of course, is author of Revenue Management: Hard [...]

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UDR Pushes Online Renewals to 80 Percent

After making news last summer for bridging the gap between multifamily marketing and revenue management, Highlands Ranch, Colo.-based UDR has passed another milestone by using technology to rent apartments. Since it started offering the option last July, more than 80 percent of residents who chose to renew leases with the REIT did so online. Tom [...]

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Taking Stock: Firms Using RM

The following represents what we believe to be the most comprehensive accounting of multifamily firms using revenue management ever compiled. Not all of these firms are at the same point in the adoption curve. Some are multi-year veterans who long-ago rolled RevMan out to their entire portfolio. Others may still be in pilots, with just one or two properties [...]

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No More Baby Steps: At UDR, RevMan is Growing Up

In the gaming industry, revenue management pros have been linking their pricing strategies with internal marketing and customer retention initiatives for years. Look no further than Harrah’s exec Ruben Sigala’s detailing, at last spring’s AIM Conference, of the casino giant’s “Buffet-of-Buffets” initiative, where guests can choose to pay $40 more per night for their rooms [...]

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