Everyone wants to attract more renters in the door. Is the right strategy to discount rent pricing or to spend more to stimulate awareness and drive traffic? Should we spend more in advertising to get more renters at today’s rent? Is discounting as effective as changing the presentation of rent and fees? How do you [...]
Author Archives: Steve Lefkovits
Integrating Revenue Management and Property Marketing
Posted in Advanced/Expert, Conferences Tagged 360i, aim, Geraghty, integration, marketing, revenue management Leave a comment
Marketing and Revenue Management from a Lodging Perspective
Multifamily operators benefit from the experiences of revenue management users in other industries. Lodging, in particular, is a similar enough business that both the parallels and the differences are readily obvious, and don’t take away from gaining deeper insights into a statistical approach to pricing and demand management.
Below are selected videos taken from a presentation [...]
Posted in Advanced/Expert, Case Studies, Featured, Presentations, User Experiences, Videos 1 Comment
Does RM Work? AMLI Case Study – 5 Short Videos
In a previous post, we gave a short summary of some highlights from Steve Small’s presentation on yield optimization to the April 2008 Apartment Internet Marketing Conference. Steve is an Executive Vice President at AMLI Residential. Steve and AMLI were among the early pioneers (and beneficiaries) of revenue management in the apartment industry. Below are [...]
Posted in Case Studies, Presentations, User Experiences, Videos Tagged amli, optimization, steve small Leave a comment
Wall Street Perspective on Revenue Management
Rich Anderson, Senior Equity Analyst at BMO Capital Markets once sarcastically asked Camden Property Trust CEO Ric Campo if Camden execs kneeled and bowed to the revenue management terminal each morning. (Don’t take our word for it, the exact exchange is quoted below.)
Since then, Anderson hasn’t lost his humorous edge, but he has come around [...]
Posted in Advanced/Expert, Case Studies, Presentations, REITs Tagged analyst, bmo, report, wall street Leave a comment
