We recently interviewed the executives in operations, pricing, and revenue management from Carmel Partners, Home Properties, Equity Residential, Colonial Property Trust, and Archstone. All of their companies had been using the Rainmaker LRO revenue management system across all of or a portion of their portfolios for more than a year. We asked each of them, having used an revenue management system, would they even consider transitioning back to manual revenue management?
Unequivocally, they told us no, they would not go back to managing revenue manually. They cited overlapping benefits, with some interesting individual perspectives.
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