In a previous post, we gave a short summary of some highlights from Steve Small’s presentation on yield optimization to the April 2008 Apartment Internet Marketing Conference. Steve is an Executive Vice President at AMLI Residential. Steve and AMLI were among the early pioneers (and beneficiaries) of revenue management in the apartment industry. Below are five videos that greatly expand on the topic and provide some depth into their approach to revenue optimization.
The AMLI case study is important because the company takes a “people and process first” approach to performance. They treat revenue management as simply one form of optimization, a technology among a number of quantifiable efforts they use to drive incremental results. AMLI has about 22,000 apartment homes in 11 different markets. They are headquartered in Chicago. Hear from Steve Small directly below.
Part 1 – 2:20 “AMLI’s Use of Revenue Management”
Part 2 – 2:40 “Elasticity in Revenue Management”
Part 3 – 5:36 “Monitoring and Reporting Tools”
Part 4 – 2:18 “Pricing Console – User Interface”
Part 5 – 3:30 “Lead-to-Lease Success”
