Monthly Archives: December 2008

Integrating Revenue Management and Property Marketing

Everyone wants to attract more renters in the door.  Is the right strategy to discount rent pricing or to spend more to stimulate awareness and drive traffic? Should we spend more in advertising to get more renters at today’s rent?  Is discounting as effective as changing the presentation of rent and fees?  How do you [...]

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Marketing and Revenue Management from a Lodging Perspective

Multifamily operators benefit from the experiences of revenue management users in other industries.  Lodging, in particular, is a similar enough business that both the parallels and the differences are readily obvious, and don’t take away from gaining deeper insights into a statistical approach to pricing and demand management. Below are selected videos taken from a [...]

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