In a previous post, we gave a short summary of some highlights from Steve Small’s presentation on yield optimization to the April 2008 Apartment Internet Marketing Conference. Steve is an Executive Vice President at AMLI Residential. Steve and AMLI were among the early pioneers (and beneficiaries) of revenue management in the apartment industry. Below are [...]
Monthly Archives: October 2008
Does RM Work? AMLI Case Study – 5 Short Videos
Posted in Case Studies, Presentations, User Experiences, Videos Tagged amli, optimization, steve small Leave a comment
Wall Street Perspective on Revenue Management
Rich Anderson, Senior Equity Analyst at BMO Capital Markets once sarcastically asked Camden Property Trust CEO Ric Campo if Camden execs kneeled and bowed to the revenue management terminal each morning. (Don’t take our word for it, the exact exchange is quoted below.) Since then, Anderson hasn’t lost his humorous edge, but he has come [...]
Posted in Advanced/Expert, Case Studies, Presentations, REITs Tagged analyst, bmo, report, wall street Leave a comment
Does RM Work? AMLI Case Study
Does revenue management work? Steve Small of AMLI says yes. At the 2008 AIM Conference, AMLI Executive Vice President Steve Small presented a case study of the impact of revenue management on AMLI’s NOI growth performance relative to its REIT peers. (Data was taken prior to the company’s purchase by Morgan Stanley.) According to a [...]
