Analysts and apartment industry executives periodically question the impact of revenue management on the frequency of rental price changes. Does revenue management add price volatility? Or does it tend to smooth out pricing changes that humans make? Rent price volatility is considered a negative by those seeking predictable price forecasts and budgets. We worry that [...]
Monthly Archives: September 2008
RM part of Mid-America’s Q2 2008 Improvement
“How much can a revenue management system improve net yield in an apartment company?” For years observers have asked that question, only to realize that there is no way to isolate the effects of a single initiative in a world where a multitude of factors impact a company’s decisions on a daily basis. Industry executives [...]
Posted in Case Studies, REITs Tagged bolton, inventory, mid-america, occupancy, reit Leave a comment
Revenue Management – Lessons from the hotel industry
This is a wonderful presentation from Kathleen Reidenbach of Kimpton Hotels on revenue management and marketing in the hotel business, and the many lessons that multifamily can learn from their experiences. It was given at AIM 2008, Apartment Internet Marketing Conference in Scottsdale, Arizona.
